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During my second co-op term with Mertz Design Studio, I was given the opportunity to manage a branding project through their LaunchPad program. The task was to design a new logo and package design for the food brand In The Curious Kitchen. With that came the creation of brand guidelines, packaging research, and print testing to bring the project from concept to completion.
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I began this project with an in depth brand audit, highlighting direct competitors and other brands in the industry. Following that came the logo redesign, brand creation/refresh, and finally the label designs.
In The Curious Kitchen Rebrand
In stores now across the country!
Here is an overview of the original brand guidelines to catch you up to speed.
Original Brand Identity
Check out my logo and label redesign for In The Curious Kitchen! The images below also include expanded elements of the brand for the sake of exploration on my end.