During my second co-op term with Mertz Design Studio, I was given the opportunity to manage a branding project through their LaunchPad program. The task was to design a new logo and package design for the food brand In The Curious Kitchen. With that came the creation of brand guidelines, packaging research, and print testing to bring the project from concept to completion.

I began this project with an in depth brand audit, highlighting direct competitors and other brands in the industry. Following that came the logo redesign, brand creation/refresh, and finally the label designs.